DEBENHAMS

 

Self-devised Project

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Visual Merchandising

Contextual & Retail

Research 

Visual Analysis &

Application

As technology shapes our lives, it simultaneously disrupts the retail environment by generating new ways for consumers to shop.  As one of Britain’s oldest high street department stores, Debenhams is falling behind to new innovative brands, which appeal to future generations. This report explores how Debenhams can improve its in-store experience to stay competitive and the leading destination for beauty. 

 

To tackle this problem, I am focusing on the importance of visual merchandising and the store experience in the digital age. Please view the report and executions below for further explanation.